Setup
Understand
Create
Deliver
Mindset
Good work starts with care—and a reason to make it.
I have worked in Photoshop for more than 20 years. Photography, video and design have given that craft different forms, but the starting point is the same: I want to understand what I am making and give it my full attention.
I look for something worth exploring in each brief. Curiosity gives the work energy; a clear purpose gives that energy direction.
