Hi! Let’s get acquainted.
I’m Sergey — a Ukrainian-born content creator and creative director based between Turkey and Canada.
I don’t just take photographs. I build visual icons: from a single concept to a finished image
that feels inevitable. Creativity isn’t what I do — it’s how I think, live, and make sense of things.
Over 1,800 photo sessions. Clients ranging from everyday dreamers to
international influencers, bloggers, celebrities, magazines and brands — all of them found me through word of mouth.
No advertising. Ever.
Background
Education
Graduated from Art School. Bachelor of Economics & Specialist degree in Arts — two worlds that shaped one perspective.
2002
First opened Photoshop 5.5. Still haven’t closed it.
2010
Graphic designer at a major Ukrainian advertising agency. Later — Art Director across several prominent hospitality brands in Ukraine.
2015
Relocated to Turkey. Built and led one of Cappadocia’s most recognised studios — photography, costume rentals, and tourism experiences — for nearly a decade.
Now
Based in Toronto. Shooting, creating, thinking, writing — and always looking for the next meaningful project.
A Few Things About Me
Served in the Ukrainian army — by personal choice.
Vegetarian since 2009.
Marathon runner — every year since 2020, without exception.
Hitchhiked over 60,000 km across dozens of countries.
Read the sacred scriptures of every major world religion. Fluent in science, philosophy, and the occasional physics detour.
Write philosophical and scientific essays — long, deep, and rarely short.
My spiritual path has been anything but conventional — I have been a member of a Christian church, lived in Hare Krishna temples, participated in Buddhist communities, studied Islam, and received initiations in several traditions. Today, my only active practice is the craft of AF&AM.
Active member of the AF&AM brotherhood.
AI Addicted. Deeply involved in Generative AI — building agentic systems, private local LLM systems, and AI-powered workflows. I run a news channel covering the cutting edge of AI technology, and I teach others how to work with it.