0042 – Stay Fashion

The Idea

This project explores the contrast between destruction and the power of style. In reality, a car crash represents chaos and a moment of disaster, but in our frame, it becomes a moment of strength, resilience, and self-control. Even in the midst of impact, even when danger strikes, a person remains composed, stylish, and unwavering. We transform fear into beauty and falling into an art form.

Visually, this idea can be executed in multiple ways, but the main focus is the dramatic dynamic of the collision. One of the key shots captures the moment of impact—a city street accident where the model is either mid-air or already on the hood or windshield of a car, yet remains poised, stylish, and full of confidence

An initial concept involves shooting from inside the car, capturing the model through the shattered windshield, seen from the perspective of the driver or passenger. However, this concept allows for various perspectives and angles, providing room for creative experimentation..

Why Is This Interesting?

 For the audience – A powerful visual statement that showcases how strong individuals remain themselves, no matter the circumstances—even in extreme situations. This isn’t just a photoshoot; it’s a story of character, resilience, and unwavering style.

 For the creative team – A chance to push boundaries in a challenging, high-concept shoot, blending fashion with cinematic drama. Working with movement, emotion, and the contrast between chaos and elegance presents a unique opportunity for photographers, stylists, and makeup artists.

 For automotive partners (junkyards, repair shops, salvage yards) – An opportunity to be part of an experimental art project that can bring attention to their location and be repurposed for creative brand promotion.

Technical Execution

To bring this concept to life, we need a car—preferably already damaged (with a dented hood and a shattered windshield). This can be sourced from a junkyard and shot directly on location.

Execution Options:

1. A real damaged car – Provides the most authentic look but requires a well-planned location setup.
2. An intact but sturdy car – The model can pose on the hood, while the broken windshield is added in post-production. This would require careful lighting and reflection management, as glass presents unique challenges in retouching.

The background can be digitally replaced to create the illusion of a city street or suburban road, but light reflections and realistic environmental interactions will add complexity to the post-production process.

This is a technically demanding project requiring assistants, a stylist, a makeup artist, carefully controlled lighting, and precise scene organization. However, with the right approach, this shoot can result in a visually stunning, cinematic, and truly one-of-a-kind concept.